SHOP NEW ARRIVALS

FLORALS GONE NEUTRAL

Our newest Graphic Floral print reimagines the timeless motif with a cool,
CUUP-coded edge—for whenever florals feel too cutesy.
Wear it in our most-loved Power Mesh and Modal fabrics.

SHOP NOW
SHOP NEW ARRIVALS

FLORALS GONE NEUTRAL

Our newest Graphic Floral print reimagines the timeless motif with a cool, CUUP-coded edge—for whenever florals feel too cutesy. Wear it in our most-loved Power Mesh and Modal fabrics.

SHOP NOW
CUUP Rewards CUUP Rewards

From The Runway:

CUUP X DIOTIMA

We headed back to NYFW—this time, alongside It–label Diotima for its highly-anticipated runway debut. Shop the just-walked CUUP styles, here.

SHOP NOW

From The Runway:

CUUP X DIOTIMA

We headed back to NYFW—this time, alongside It–label Diotima for its highly-anticipated runway debut. Shop the just-walked CUUP styles, here.

SHOP NOW

OUR BRAS

THE SCOOP

Smooth, sculpted simplicity.

SHOP NOW
THE PLUNGE

Sheer, sexy support.

SHOP NOW
THE BALCONETTE

Designed to be seen.

SHOP NOW
FULL COVERAGE

The sexy side of full coverage.

SHOP NOW
THE DEMI

The modern t-shirt bra.

SHOP NOW
THE WIRELESS PLUNGE

Smoother, sexier, sans wire.

SHOP NOW
THE STRAPLESS

Stay-put support, five ways.

SHOP NOW

THE PERFECT FIT

We created our sizing system based on measurements made on real bodies. Then we perfected the details to deliver the perfect fit for each of our 67 sizes.

FIND YOUR FIT
A GUIDE TO CUUP BRAS

THE PERFECT FIT

We created our sizing system based on measurements made on real bodies. Then we perfected
the details to deliver the perfect fit for each of our 67 sizes.

FIND YOUR FIT
A GUIDE TO CUUP BRAS

OUR UNDERWEAR

HIGHWAISTS

High cut, stylish lines.

SHOP NOW
THONGS

A modern, minimal essential.

SHOP NOW
TAP

Highest, fullest coverage.

SHOP NOW
BIKINIS

An elevated everyday cut.

SHOP NOW
BRIEFS

A classic cut made modern.

SHOP NOW
BOYSHORTS

High rise, full coverage.

SHOP NOW
CUUP Rewards CUUP Rewards

NEW! CUUP REWARDS

Shop your favorites & earn points along the
way—redeemable for top-drawer perks.
Join for free here.

JOIN NOW

NEW! CUUP REWARDS

Shop your favorites & earn points along the way—redeemable for top-drawer perks. Join for free here.

JOIN NOW

Shop the looks

Discover CUUP: Stylish, Luxurious, and Comfortable Bras Made to Fit You

Welcome to CUUP, your ultimate destination for luxury bras that redefine comfort and style. Our bras, known for their natural shaping, provide elevated comfort and unparalleled support in a range of modern and minimal silhouettes. Whether you’re in search of the perfect Mesh bra, a flattering Plunge bra, or the ever-comfortable Scoop bra, our collection offers a diverse range to suit every body type.

Your Search for the Perfect Bra Ends Here

Crafted with precision and an eye for detail, CUUP bras are a perfect blend of style, function, and innovation. Discover our range of bras that not only accentuate your natural form, but also prioritize all-day comfort and true support. Explore our latest collections, featuring best-selling bras, expertly designed to be a seamless first layer or bold style statement in a range of everyday neutrals and on-trend fashion colors. .

Revolutionary Support Across 67 Sizes: Find Your Perfect CUUP Fit

Founded on a mission to redefine support, CUUP has pioneered a dynamic sizing system that encapsulates the essence of modern innovation. With a comprehensive array of 67 sizes, we celebrate diversity, ensuring every woman finds their perfect fit, blending unmatched style and comfort.

Embrace Your Sensuality with Confidence and Style

At CUUP, we believe that sensuality and sexiness are self-defined. Our silhouettes empower you to embrace your personal identity and style, promising not just a product, but an experience that nurtures self-love and confidence. Rediscover the power of dressing for yourself, and feeling stylish and supported in your first layer.

Shop CUUP Today: Where Luxury Meets Unbeatable Elevated Comfort

Dive into the world of CUUP, where every piece we craft is a statement of luxury, comfort, and style. Feel confident finding your perfect fit in innovatively designed silhouettes made from the very best fabrics with smooth, lightweight second-skin softness.

Join us at CUUP, where every detail is tailored to celebrate you. Shop today and experience the revolution in intimates.

Shop CUUP Today: Where Luxury Meets Unbeatable Elevated Comfort