SHOP $50 BRAS

NEW CAPSULE LAYERS

Your quintessential satin & knit capsule pieces, updated with an
intimates-coded lens—for dressing up, dressing down, layering, &
complementing your best CUUP base layers.

SHOP NEW ARRIVALS
SHOP $50 BRAS

NEW CAPSULE
LAYERS

Your quintessential satin & knit capsule
pieces, updated with an intimates-coded
lens—for dressing up, dressing down,
layering, & complementing your best CUUP
base layers.

SHOP NEW ARRIVALS
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GIFT YOURSELF
CUUP

We made a list so you don't have to think
twice about your holiday gifting. Discover
our best picks for everyone on your list—
yourself most of all.

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GIFT YOURSELF CUUP

We made a list so you don't have to think twice about your holiday gifting.
Discover our best picks for everyone on your list—yourself most of all.

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OUR BRAS

THE SCOOP

Smooth, sculpted simplicity.

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THE PLUNGE

Sheer, sexy support.

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THE BALCONETTE

Designed to be seen.

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FULL COVERAGE

The sexy side of full coverage.

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THE DEMI

The modern t-shirt bra.

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THE WIRELESS PLUNGE

Smoother, sexier, sans wire.

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THE STRAPLESS

Stay-put support, five ways.

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THE PERFECT FIT

We created our sizing system based on measurements made on real bodies. Then we perfected the details to deliver the perfect fit for each of our 67 sizes.

FIND YOUR FIT
A GUIDE TO CUUP BRAS

THE PERFECT FIT

We created our sizing system based on measurements made on real bodies. Then we perfected
the details to deliver the perfect fit for each of our 67 sizes.

FIND YOUR FIT
A GUIDE TO CUUP BRAS

OUR UNDERWEAR

HIGHWAISTS

High cut, stylish lines.

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THONGS

A modern, minimal essential.

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TAP

Highest, fullest coverage.

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BIKINIS

An elevated everyday cut.

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BRIEFS

A classic cut made modern.

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BOYSHORTS

High rise, full coverage.

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CUUP'S MOST COVETED

They're everyone's favorites. Now, make them yours.

SHOP BEST SELLERS

CUUP'S
MOST COVETED

They're everyone's favorites. Now, make them yours.

SHOP BEST SELLERS

Shop the looks

Discover CUUP: Stylish, Luxurious, and Comfortable Bras Made to Fit You

Welcome to CUUP, your ultimate destination for luxury bras that redefine comfort and style. Our bras, known for their natural shaping, provide elevated comfort and unparalleled support in a range of modern and minimal silhouettes. Whether you’re in search of the perfect Mesh bra, a flattering Plunge bra, or the ever-comfortable Scoop bra, our collection offers a diverse range to suit every body type.

Your Search for the Perfect Bra Ends Here

Crafted with precision and an eye for detail, CUUP bras are a perfect blend of style, function, and innovation. Discover our range of bras that not only accentuate your natural form, but also prioritize all-day comfort and true support. Explore our latest collections, featuring best-selling bras, expertly designed to be a seamless first layer or bold style statement in a range of everyday neutrals and on-trend fashion colors. .

Revolutionary Support Across 67 Sizes: Find Your Perfect CUUP Fit

Founded on a mission to redefine support, CUUP has pioneered a dynamic sizing system that encapsulates the essence of modern innovation. With a comprehensive array of 67 sizes, we celebrate diversity, ensuring every woman finds their perfect fit, blending unmatched style and comfort.

Embrace Your Sensuality with Confidence and Style

At CUUP, we believe that sensuality and sexiness are self-defined. Our silhouettes empower you to embrace your personal identity and style, promising not just a product, but an experience that nurtures self-love and confidence. Rediscover the power of dressing for yourself, and feeling stylish and supported in your first layer.

Shop CUUP Today: Where Luxury Meets Unbeatable Elevated Comfort

Dive into the world of CUUP, where every piece we craft is a statement of luxury, comfort, and style. Feel confident finding your perfect fit in innovatively designed silhouettes made from the very best fabrics with smooth, lightweight second-skin softness.

Join us at CUUP, where every detail is tailored to celebrate you. Shop today and experience the revolution in intimates.

Shop CUUP Today: Where Luxury Meets Unbeatable Elevated Comfort